Welcome to the new Self

Our salon has been serving the Williamsburg, Brooklyn community since 2004. Every day we strive to bring creativity, diversity, and quality services to our neighborhood. Our knowledgeable staff is always working on mastering the latest techniques and products. Above all, we make sure our guests are cared for and leave each appointment feeling beautiful and confident.

Come and be your best self.

We're sure gonna miss this spot, but very excited for our new location.

Starting Spring of 2019 we will be moving our Bushwick Location down the block. We are very excited and can’t wait for everyone to enjoy the new space as much as we will. This new space will be fresh, modern and reflect the build out of our Williamsburg location.

We would like to welcome colorist Tania Aragon to the team.

California native Tania Aragon started her hair career in 2008 at one of San Francisco’s top salons located in Union Square. She trained with Redken educators, developing her knowledge of both color and design. She furthered her passion for hair by becoming a Redken Certified Colorist, taking courses at The Exchange and joining Redken Symposiums since 2013. Known for her fantasy colors, natural blondes and textured hair styles, Tania can execute all your hair needs.

Tania is located at our Williamsburg location

Bring a Friend Special!

Our newest promo is available from 12:00 till 4:00, Monday to Thursday. Rewards for Bringing a Friend means existing clients can bring a friend who has never been to SELF before and you get two cuts and/or colors and you both receive 20% off. New to salon clients can also bring a new to salon friend and take advantage of the same offer.


Please Note: existing clients must refer a person who is new to salon. If you are new to salon, you can bring another new to salon friend to use this offer. Both appointments must be booked on the same day. Services must be of equivalent value.  The offer is applicable Monday through Thursdays from 12:00 till 4:00.

Blow-dry Packages


Buy 3 Save $10 – $140/$46.66ea.
(Regular Price $50 per blow-dry.)

Buy 6 Save $30 – $270/$45 ea.
(Regular Price $50 per blow-dry.)

Buy 12 Save $70 – $530/$44.16 ea.
( Regular Price $50 per blow-dry.)

This package is for short, medium, long fine hair


Buy 3 Save $10 – $185/$61.66 ea.
( Regular Price $65 per blow-dry.)

Buy 6 Save $30 – $360/$60.00 ea.
(regular Price $65 per blow-dry.)

Buy 12 Save $70 – $710/$59.16 ea.
( Regular Price $65 per blow-dry.)

This Package is for long thick, coarse hair.